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Hello.
We’re Goji.

We’re an investment manager focused on Direct Lending, making it simpler for advisers and investors to access. We’re not a lender. We diversify across a range of secured loans from different lending partners. We focus on lending to UK businesses, so your investments can make a difference to the UK.

We’re running an ISA Early Bird offer: read the details here!

View Our Products

What is Direct Lending?

Put simply, it's lending, but without the bank. Banks continue to reduce their lending, so a new type of lender is filling the gap. Check out how the sector is growing on this chart to the left. (chart source: Towers Watson, Global Alternatives Survey)

Why Direct Lending?

1 Consistent Returns
2 Low volatility and correlation
3 Diversification
4 Asset-backed

Consistent Returns

Source: Willis Towers Watson, Global Alternatives Survey; Illiquid Credit Assets by Survey Year

Direct Lending has delivered average returns of 5% a year since 2006.

Low volatility and correlation

Source: Willis Towers Watson, Global Alternatives Survey; Illiquid Credit Assets by Survey Year

Direct Lending doesn’t involve a stock market so returns have historically been steady and predictable.

Diversification

Goji diversifies investment across multiple lenders and loans, which spreads risk.

Asset-backed

Goji invests in secured loans that are backed by real assets providing protection if borrowers can’t repay.

What People think about us

I chose Goji because I believe Direct Lending is an interesting option in today’s low interest rate, high volatility environment. Their diversified products really appealed to me as a way of spreading risk.
Ken Hart, Financial Adviser
Hart Greaves
My experience of Goji to date has been very positive and any time I’ve had a problem, my query has been answered within 6 hours. I wish more platforms answered their clients as efficiently!
P2P Forum user

How to Invest

We have an online platform that allows investors and financial advisers to easily sign up and invest. You can log in and view your investment at any time to see how it's performing.

We're pleased you're finding our website useful. Before you go any further we need to know a little bit about what type of investor you are. This means we can show you the bits of the website that are written with you in mind:

  • I’m an adviser

Thanks for confirming you're an adviser. Please bear in mind Goji's products are considered 'non readily realisable securities', which means they're illiquid, difficult to price and don't have a secondary market. Now that you know, please feel free to click or tap the button to proceed.

We're pleased you're finding our website useful. Before you go any further we need to know a little bit about what type of investor you are. This means we can show you the bits of the website that are written with you in mind:

  • I’m an adviser

Thanks for confirming you're an adviser. Please bear in mind Goji's products are considered 'non readily realisable securities', which means they're illiquid, difficult to price and don't have a secondary market. Now that you know, please feel free to click or tap the button to proceed.