About Goji

5.31%

average net return

net return of our Diversified Lending Bond as of 31/12/18, but please remember past performance is no guide to future performance.

£112m

assets

live investments on our platform as of 31/12/18

9500

clients

on our platform as of 31/12/18

2199

loans

average number of loans in a Goji Bond, as of 31/12/18

What is Direct Lending?

Put simply, it's lending, but without the bank. Banks continue to reduce their lending, so a new type of lender is filling the gap. Check out how the sector is growing globally on this chart to the left. (chart source: Towers Watson, Global Alternatives Survey)

Home-Goji Direct Lending Investment Experts

Why Direct Lending?

1 Consistent Returns

2 Low volatility and correlation

3 Diversification

4 Asset-backed

Consistent Returns

Source: AltFi data UK lending returns index

Direct Lending has delivered average returns of 5% a year since 2006.

Low volatility and correlation

FTSE 100 last 10 years versus Direct Lending - net yield

Direct Lending doesn’t involve a stock market so returns have historically been steady and predictable.

Diversification

Goji diversifies investment across multiple lenders and loans, which spreads risk.

Asset-backed

Goji invests in secured loans that are backed by real assets providing protection if borrowers can’t repay.

What people think about us

Goji have put together a comprehensive investment proposition for the ‘retail’ client in the direct lending space. No other direct lending solution offers the same attractive blend of diversification, security and discretionary management.

Marc Ovits, Managing Director, Alpha Wealth Management

I chose Goji because I believe Direct Lending is an interesting option in today’s low interest rate, high volatility environment. Their diversified products really appealed to me as a way of spreading risk.

Ken Hart, Financial Adviser
Hart Greaves

My experience of Goji to date has been very positive and any time I’ve had a problem, my query has been answered within 6 hours. I wish more platforms answered their clients as efficiently!

P2P Forum user

Read our Insights

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Thanks for confirming you're an adviser. Please bear in mind Goji's products are considered 'non readily realisable securities', which means they're illiquid, difficult to price and don't have a secondary market. Now that you know, please feel free to click or tap the button to proceed.

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I’m an adviser I’m investing my own money

Proceed as adviser

Thanks for confirming you'd be investing your own money. We want to remind you that Goji's products aren't for everyone. They're considered 'non readily realisable securities', which means they're illiquid, difficult to price and don't have a secondary market. This means they're only suitable for certain types of investor:

Advised investors - this means you are being advised by a regulated financial adviser.
Sophisticated investor - you’ve either been a member of a network of business angels for at least 6 months, or you’ve made more than one investment in an unlisted company in the last two years, or you’ve worked in the private equity sector, or have been director of a company with an annual turnover of at least £1m.
High net worth investor - you have a yearly net income of £100k or more, or net assets to the value of £250k or more. Net assets should exclude your home, pension and insurance policies.
Restricted investor - no more than 10% of your investments can be committed to non-readily realisable securities.

If one of these is you, please click or tap the button to proceed.

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