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Hello.
We’re Goji.

We’re an investment platform focused on Direct Lending, making it simpler for advisers and investors to access. We’re not a lender. We diversify across a range of secured loans from different lending partners. We focus on lending to UK businesses, so your investments can make a difference to the UK.

The deadline to invest in our next Bond is 21st September at 5pm.

View Our Products

About Goji

5.44%
average net return
net return of our Diversified Lending Bond as of 30/8/18, but please remember past performance is no guide to future performance.
£94m
assets
live investments on our platform as of 30/8/18
8000
clients
on our platform as of 30/8/18
1401
loans
average number of loans in a Goji Bond, as of 30/8/18

What is Direct Lending?

Put simply, it's lending, but without the bank. Banks continue to reduce their lending, so a new type of lender is filling the gap. Check out how the sector is growing globally on this chart to the left. (chart source: Towers Watson, Global Alternatives Survey)

Home-Goji Direct Lending Investment Experts

Why Direct Lending?

1 Consistent Returns
2 Low volatility and correlation
3 Diversification
4 Asset-backed

Consistent Returns

Consistent Returns-Goji Direct Lending Investment Experts
Source: AltFi data UK lending returns index

Direct Lending has delivered average returns of 5% a year since 2006.

Low volatility and correlation

Low volatility and correlation-Goji Direct Lending Investment Experts
FTSE 100 last 10 years versus Direct Lending - net yield

Direct Lending doesn’t involve a stock market so returns have historically been steady and predictable.

Diversification

Goji diversifies investment across multiple lenders and loans, which spreads risk.

Asset-backed

Goji invests in secured loans that are backed by real assets providing protection if borrowers can’t repay.

What people think about us

Goji have put together a comprehensive investment proposition for the ‘retail’ client in the direct lending space. No other direct lending solution offers the same attractive blend of diversification, security and discretionary management.
Marc Ovits, Managing Director, Alpha Wealth Management
I chose Goji because I believe Direct Lending is an interesting option in today’s low interest rate, high volatility environment. Their diversified products really appealed to me as a way of spreading risk.
Ken Hart, Financial Adviser
Hart Greaves
My experience of Goji to date has been very positive and any time I’ve had a problem, my query has been answered within 6 hours. I wish more platforms answered their clients as efficiently!
P2P Forum user

How to Invest

We have an online platform that allows investors and financial advisers to easily sign up and invest. You can log in and view your investment at any time to see how it's performing.

Home-Goji Direct Lending Investment Experts
Home-Goji Direct Lending Investment Experts
We're pleased you're finding our website useful. Before you go any further we need to know a little bit about what type of investor you are. This means we can show you the bits of the website that are written with you in mind:
  • I’m an adviser
Thanks for confirming you're an adviser. Please bear in mind Goji's products are considered 'non readily realisable securities', which means they're illiquid, difficult to price and don't have a secondary market. Now that you know, please feel free to click or tap the button to proceed.
We're pleased you're finding our website useful. Before you go any further we need to know a little bit about what type of investor you are. This means we can show you the bits of the website that are written with you in mind:
  • I’m an adviser
Thanks for confirming you're an adviser. Please bear in mind Goji's products are considered 'non readily realisable securities', which means they're illiquid, difficult to price and don't have a secondary market. Now that you know, please feel free to click or tap the button to proceed.