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Hi there, we’re Goji. We were founded in 2015 and we’re based in London. We’re a diverse team of credit, investment and technology specialists who share the belief the Direct Lending sector should be made more accessible to advisers and investors.
Compared with traditional lending models, we believe Direct Lending is a fairer form of finance: it’s transparent, simple and open to everyone. Goji are building products and tools to enable more investors, and therefore borrowers, to benefit from it. We’re proud to support UK business and contribute to its growth.
Goji Investments covers the investment side of our business (no prizes for guessing that!) We currently offer products that invest in Diversified UK Lending, and UK Renewable Energy. Both are IFISA and SIPP eligible.
We’re constantly thinking about new ways to invest and plan to add to these products over time.
Get in touch
Goji’s platform was built in-house by our technology experts. It allows easy administration of Goji’s investments and because we built it ourselves, it’s constantly being improved and optimised by our amazing tech team.
Unsurprisingly other ISA managers started taking notice and asked us if they could use our platform technology to service their own products.
We now license our technology to many providers and we’re proud to help deliver what we think is a really great product, to their investors.
Our executive team have advised many of the UK’s leading Direct Lending platforms and have expert knowledge of the Direct Lending and credit space.
Our credit experts have come from major global investment banks including Deutsche Bank, Nomura and RBS.
Our technologists have built large global banking, investment and wealth management platforms.
Our proposition team have held senior positions in some of the UK’s largest investment and wealth management businesses.
Goji are proud to be backed by AXA Strategic Ventures and Anthemis.
We're pleased you're finding our website useful. Before you go any further we need to know a little bit about what type of investor you are. This means we can show you the bits of the website that are written with you in mind:
Thanks for confirming you're an adviser. Please bear in mind Goji's products are considered 'non readily realisable securities', which means they're illiquid, difficult to price and don't have a secondary market. Now that you know, please feel free to click or tap the button to proceed.
We're pleased you're finding our website useful. Before you go any further we need to know a little bit about what type of investor you are. This means we can show you the bits of the website that are written with you in mind:
Thanks for confirming you're an adviser. Please bear in mind Goji's products are considered 'non readily realisable securities', which means they're illiquid, difficult to price and don't have a secondary market. Now that you know, please feel free to click or tap the button to proceed.
